Draft the first-run screens and three nudge notifications for a personal budgeting app, written to build trust without guilt-tripping the user.
Paywise is rebuilding the first-run experience for our budgeting app. Our current copy lectures people about overspending, and our data says they churn before day three.
Deliverable: copy for four first-run screens (welcome, connect an account, set one goal, done) plus three nudge notifications. The voice is calm and practical — never guilt, never hype. Keep each screen to a headline and one sentence.
You'll get our brand voice notes, screenshots of the current flow, and one review round with the product-marketing lead.