Design a listener survey for a mid-size podcast that uncovers why people tune out, then outline how you'd analyze the responses.
Airwave runs a mid-size interview podcast and our download numbers are slipping mid-episode. We don't actually know why listeners drop off, and our last survey asked all the wrong things.
Deliverable: a listener survey (10-12 questions, mix of scale and open-ended) designed to surface why people tune out and what would bring them back, plus a short plan for how you'd analyze the results once they're in. Avoid leading questions; we want the uncomfortable truth.
You'll get our episode-level drop-off data, the old survey, and one Q&A round with the show producer.