Review 15 packaged-food labels, flag claims that mislead an average shopper, and propose honest rewrites that still pass regulatory muster.
Purelabel helps food brands write labels that are honest and still sell. We need a fresh pair of eyes on 15 competitor labels to see how misleading the category really is.
Deliverable: a structured audit of all 15 labels. For each questionable claim ("natural", "supports immunity", "no added sugar*"): why it misleads an average shopper, and an honest rewrite that keeps the marketing intent without crossing the line. Score each label 1-5 on clarity.
You'll get photos of the 15 labels, a plain-English summary of the relevant rules, and one Q&A round with our regulatory advisor.