Outline an eight-part content series on eating well on a tight budget, with a hook and key takeaway for each episode and one flagship recipe.
Freshplate is launching a content series on eating well without spending much, aimed at students and first-time grocery shoppers. We have a brand and an audience; we don't have a plan.
Deliverable: an eight-episode series outline. For each episode: a working title, the hook, the single takeaway, and the format (article, video, or carousel). Pick one episode and write its flagship recipe in full, with cost-per-serving.
You'll get audience research, our brand guidelines, and one planning call with the content lead.